HBR HEEM BY ROME

HBR (Heem by Rome) represents the powerful fusion of cultures and the relentless pursuit of excellence. Inspired by the journey of a BLASIAN basketball player rising in Japan's vibrant basketball scene, HBR is more than a brand—it’s a statement. It plays on the phrase "He is him," evolving it into Heem, which reflects the player’s identity and leadership on the court.

At its core, HBR is about diversity, resilience, and passion. As a brand born from the unique experience of balancing two rich cultures—African-American and Asian—it seeks to inspire athletes from all backgrounds. HBR stands for unity and strength, and it’s built on the belief that basketball transcends borders, connecting people from all walks of life.

The HBR journey is one of determination and hard work, proving that anything is achievable with dedication. It’s not just about winning—it’s about thriving in the face of adversity, embracing every challenge, and striving to be the best version of yourself. HBR represents the next generation of athletes who lead with character, break down barriers, and uplift those around them.

On and off the court, HBR is a reminder that basketball—and life—are about pushing past limits and forging your own path. Through this brand, we aim to inspire the next generation to believe that their unique backgrounds and stories are their greatest strengths.

Welcome to the world of HBR, where basketball is more than just a game—it’s a journey. In this series, we’re following Heem, a player rising through Japan’s basketball scene with unmatched drive and passion. Known for his resilience and dedication on and off the court, Heem embodies everything HBR stands for: unity, strength, and ambition. Get a firsthand look at the grind, the game, and the mindset that define Heem’s path. This is the heart of HBR—where talent meets tenacity, and every day is a step toward greatness.”

Below are the videos documenting Heem’s journey.

All Day 1

All day 2

All day 3