Founded by professional basketball player Michael Parker, MP3basketball was built on the courts of Japan. More than just a brand, it is a universe where basketball connects with fashion, lifestyle, and culture. Every line under MP3basketball shares the same mission: to redefine what basketball means — not only as a sport, but as an identity and a way of life.
The foundation. MP3basketball delivers performance gear and everyday wear that merge function and style. Designed for athletes and fans who demand more, it also provides uniforms for teams who want to stand for something bigger than the game.
The streetball division. MP3bbALL embodies raw energy, concrete courts, and the culture of Japan’s playgrounds. A mix of basketball and streetwear, it’s bold, experimental, and unapologetic — created for those who live the game under the lights of the city.
A player-led brand by Roman, Japan’s rising streetball star. HEEM blends identity, culture, and the drive to be “him.” It represents individuality and the unshakable belief that basketball can shape a future.